Saturday, April 23, 2011

Time Warner Cable: A case on how not to model a company's culture

Over a twelve year period, I moved about ten times, providing me the opportunity to deal with a number of cable/satellite companies, predominantly Time Warner, Comcast, DirecTV, and Cox. They're all bad. But TWC is the worst. Actually, the experience mentioned below was the original inspiration for this blog.


When I moved to my current location of Durham, NC, I signed up for a special promotion of $30 per month for digital cable. The price was to include an HDTV digital cable box, a remote, the basic cable channels, and one outlet. (Time Warner Cable, unlike all other cable companies I've dealt with, actually charges more per outlet.) I prepaid the first month and scheduled the installation.

It took a few weeks to have the service set up, and when I received my first bill, I was charged $60 - $45 for monthly service and $15 for a past due balance. I obviously inquired about this, and I was told that they were no longer running the $30/month promotion. I informed them that there must be a mistake, since I had signed up with the $30/month promotion, which could even be proven by my prepayment of $30. The customer service agent (who was pretty kind, relatively speaking) said there was nothing she could do, blaming it mainly on the computer. After I told her that I wouldn't continue the service if they wouldn't honor the original rate, she told me, in exact words: "Sir, I would do the same thing if I were in your shoes. Unfortunately, there's nothing I can do."

Of course my threat was empty, and I continued to pay the extra $15 per month to get my cable service. After one year, my price shot up to $80 per month for basic cable! I called and asked if I could get a better rate, and they offered me $75 - a $5 discount! Figuring that I could probably negotiate a better deal if I tried to cancel my service, I asked to be transferred to the cancellation department. The agent said that he could actually cancel my service himself, and before I could say, "is that what you really want to do?", my service was cancelled. And that was the end of that.

No worries, though. For a one time payment of $45, I bought this beautiful antenna:

Not your grandparent's old fashioned "rabbit ears."

I get all the stations I watch most in High Definition and for FREE. The only thing I miss out on is ESPN, but thankfully I have ESPN 3 through my DSL internet service.

Bottom line: Time Warner's complete inability to empower their employees and its company culture of not putting the customer first lost them yet another customer. You can't make this stuff up!

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