Thursday, February 17, 2011

Borders Update

Well, Borders officially filed for bankruptcy the other day, and I found this line amusing from an article in today's Wall Street Journal:

"Chief Financial Officer Scott Henry said in the court documents filed Wednesday that Borders aims to stay viable by enhancing its customer rewards program..."

I have an idea, Scott.  Don't "discourage" your customers from becoming Rewards members!

.

No comments:

Post a Comment